Play Report 1

ID

489603

Description
IKEA Play Report 2017 used a new mixture of qualitative research methodologies to explore the key elements of play. One of the methods used was Play Visits, where people were interviewed while they did something that they define as play. For this German family, playing together across generation help them to connect with each other.
Caption
IKEA Play Report 2017 used a new mixture of qualitative research methodologies to explore the key elements of play. One of the methods used was Play Visits, where people were interviewed while they did something that they define as play. For this German family, playing together across generation help them to connect with each other.
Usage Rights Restrictions
© Inter IKEA Systems B.V. 2016. All material, including photos and videos on this site is allowed to use for non-commercial purpose only.

Contacts

  • IKEA Range and Supply
    Product Development, Design, Production and Supply
    Sweden
    +46 732 321300