IKEA Play Report 2017

ID

489878

Description
IKEA Play Report 2017
Caption
IKEA Play Report 2017 used a new mixture of qualitative research methodologies such as play visits, a continuous 8-month survey of an online community, expert interviews and a co-creation workshop with IKEA co-workers and consumers. The study, which included a diverse group of people between the ages of 2 and 90, was conducted in Germany, the US and China, engaging with more than 350 people.
Usage Rights Restrictions
© Inter IKEA Systems B.V. 2016. All material, including photos and videos on this site is allowed to use for non-commercial purpose only.

Contacts

  • IKEA Range and Supply
    Product Development, Design, Production and Supply
    Sweden
    +46 732 321300