Play Report 9

ID

489619

Description
IKEA Play Report 2017 used a new mixture of qualitative research methodologies to explore the key elements of play. One of the methods used was Play Visits, where people were interviewed while they did something that they define as play. For Zhang from China, spending time with her daughter brings her into a playful state of mind.
Caption
IKEA Play Report 2017 used a new mixture of qualitative research methodologies to explore the key elements of play. One of the methods used was Play Visits, where people were interviewed while they did something that they define as play. For Zhang from China, spending time with her daughter brings her into a playful state of mind.
Usage Rights Restrictions
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Contacts

  • IKEA Range and Supply
    Product Development, Design, Production and Supply
    Sweden
    +46 732 321300