After the success of the veggie hot dog (almost 1 out of every 10 hot dogs sold in an IKEA bistro is a veggie hot dog!), vegan strawberry soft ice was introduced in April 2019 and a plant-based version of the classic IKEA meatball will be launched in August 2020. The plant-based soft ice is made with strawberry puree, and is a good alternative for people that either need or want to skip dairy based products and prefer plant-based options. And the climate footprint is only half of that of the dairy-based soft ice version.
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