In Switzerland, the Netherlands, Poland and Sweden, new models of product ownership, which offer furniture as a service, are being tested by IKEA retailers. The test is a furniture subscription service that gives access to furniture solutions without ownership and enables more affordable options. These tests will give insights about the circular capabilities needed in the business to efficiently maintain products and prepare them for longer or multiple lives.The core idea is that customers lease the furniture, which is maintained and repaired as needed during the leasing period. Upon return, the furniture is cleaned, refurbished and made ready for its next home. When the furniture has been reused as many times as possible, the materials and components are recycled. Unsurprisingly, the results so far have been positive, with indications of environmental benefits from extending the life of materials and resources.
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