In 2018, IKEA launched the ‘Better Air Now’ initiative with the aim to take action on a global environmental issue by turning rice straws - a harvesting residue that contributes heavily to air pollution when burned - into raw material. The first results are seen in the upcoming collection FÖRÄNDRING. The long-term ambition is to create a model for how to reduce air pollution in other crop burning regions of the world, which is why IKEA has joined the Climate and Clean Air Coalition.
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